Tropical Leaves

I believe the most beloved brands are built human-first; when empathy and understanding join forces with smart thinking and creative problem solving. As an experienced Strategy & Planning Director, my philosophy reflects my approach.

The best marketers are well-rounded citizens of the world. Intentional and open-minded listeners who can observe astutely, analyze thoughtfully, then grow that creative thinking with team members and partners. It’s about being bold. Simplifying problems. Designing smarter solutions. Doing good. Collaborating with and celebrating the strengths of those around you. And always exploring that insatiable sense of curiosity. After all, if it’s not interesting, we’re doing it wrong.

Key Skills Include:
• Creative Brief Writing
• Creative Campaign Development & Guidance
• Unearthing and Articulating Consumer Insights
• Go-to-Market/Communications Strategies
• Leading Research (Qual & Quant)
• Brand Architecture Development
• Redefining & Simplifying Business Problems
• Brand Positioning & Key Message Creation
• Target Audience Definition (skilled in Simmons/MRI)
• Designing & Leading Strategic Workshops
• Competitive/Cultural Landscape Overview & Trend Analysis
• Consumer Behavior Analysis
• Data Analysis & Storytelling
• Mentorship & Team Member Supervision
• Encouraging & Enabling Collaboration

Tropical Leaves